Fingerprints Marketing guides companies and individuals to discover and market their unique personality – the “Fingerprint” of the organization. What is a fingerprint? It’s a unique, identifying mark or characteristic. Every person has one and so does every company. Some companies work hard to define their personality. Others allow the marketplace to define their points of difference.
For companies with a clear understanding of their unique fingerprint: marketing decisions are much more straightforward; financial resources are not wasted chasing the wrong
customers; price premium for products and services are commanded; awareness and sales increase; and repurchase and referrals come from a strong, loyal customer base.
Each individual and company is unique. Our services are available individually or bundled together to create a package perfectly suited to your needs. An free consultation can be held live, via email or telephone. During this conversation, the situation/needs of the business will be discussed and a mix of services will be recommended.
Lori Sullivan’s career has spanned engineering, consumer research, marketing, and business strategy. Her specialty is branding and marketing strategies. Lori was trained at a Fortune 500 company (Saturn/GM) and had the opportunity to learn from the best advertising and marketing firms and professors across the United States.
Corporate Identity.
Determine the "fingerprint" of your business by establishing the primary point of difference in your industry. Find out will make your business stand apart from the others. Learn More.Marketing Strategy.
Develop the right marketing mix toPerformance Tracking.
Evaluate current marketing performance to determine strengths and weaknesses in the overall marketing plan. Determine where to adjust tactics to improve performance. Learn More.

