Company Philosophies

1. A clear understanding of the company personality (fingerprint) will make marketing decisions easier.
2. There is no “right” marketing strategy. Companies must find the mix of tactics that will work best for their individual business.
3. Great marketing plans do not require big budgets. Businesses can make an impact in the market on a shoestring.
4. Consistency is key – Everything a company does makes a statement about the brand. Ensure there is alignment in all tactics.
5. Don’t try to become someone else. Set the path in your industry, don’t follow others.

Lori Sullivan’s Bio

Lori’s 20 year career has spanned engineering, consumer research, marketing, and business strategy. With this diverse background she is perfectly positioned to assist companies with their business and marketing strategies. She spent 10 years on the Marketing and Advertising team at General Motors focused on the Saturn brand. During this time, she had the opportunity to manage nearly every facet of the marketing mix – from the media plan, to the website, direct mail, and more. The last three years with the brand, she was responsible for the overall marketing strategy and brand plan.

While this background provided a rich foundation for Lori’s freelance work, her personal experience in launching her own business has provided her with the perspective of what it is like to market a very small company with a very small budget.

For additional details on Lori’s background, take a look at her LinkedIn profile at http://www.linkedin.com/in/lorijsullivan.