Fiddlebumps Apothecary

Client Type – Established Business

Services Leveraged – Discover Your Fingerprint, Target Customer Definition, Marketing Mix, Logo Design, Refresh of Marketing Materials

Results - 57% increase in web traffic, highest two sales months since the company launched in 2008

Testimonial - Working with Lori has truly impacted my business in numerous positive ways. Lori is inspiring, perceptive, enthusiastic, creative, full of initiative and a pleasure to work with! In the two years Fiddlebump’s Apothecary has been in operation, it has had no clear identity, Lori helped me to understand & create a perfect brand identity. Through conducting surveys, challenging me with questions and adding her expertise, she inspired and led me to create a true and perfect “fingerprint” for Fiddlebump’s Apothecary. I have received a lot of feedback from current customers who have been extremely impressed with the changes made thus far. I highly recommend Lori to anyone with a business~ whether it is new or old~ I am confident that she will deliver inspiration and guidance to create the outcome you desire! - Holly Slawter; Owner – Fiddlebump’s Apothecary

Ecotelligent Homes

Client Type – New Business

Services Leveraged - Discover Your Fingerprint, Input on Marketing Materials – website, event display, email

Testimonial - “Working with Lori took the stress out of developing the brand imaging and marketing strategy for my company. Her questionnaire helped me to think about my company in a totally different perspective. She was flexible with her time and worked around my busy schedule. Lori offered so many suggestions for unique marketing tactics that have really helped to set my company apart from my competitors. Thanks Lori!” - Amanda Godward, Owner

The Food Artisan Market of Ann Arbor

Client Type - New Business

Services Leveraged – Discover Your Fingerprint, Target Customer Definition, Input on Marketing Materials

Testimonial - “Working with Lori has been a truly inspiring, educational process and I’m so glad we found her. The business concept has come together beautifully and much quicker than we thought. Where we lacked focus, we now have a vision with definition. In just a couple of weeks, Lori has transformed a vague, ambiguous business idea into a working concept with clear cut, realistic goals for the future and a brand image that jumps off the page.

I think that’s the beauty of a good marketing specialist – to inspire the entrepreneur to create while inspiring the target market to stop, look and listen. To help question what’s there, to provide thought provoking recommendations, to challenge the creators of the business to clarify and redefine goals, and then creatively and quickly bring it to light. It is about providing guidance and structure for the client without taking complete control of their project.

I highly recommend Lori to anyone developing a business. She is a productive, motivating and insightful presence in any group and also a joy to work with!” – Karen Myers, Founding Partner

Sweeping Beauties

Client Type – Established Business

Services Leveraged - Discover Your Fingerprint, Target Customers, Marketing Strategy, Input on Marketing Materials

Saturn/General Motors

Client Type – Established Business

Services Leveraged - Brand Development, Marketing Strategy,
and Performance Tracking

Results

• 2008 media plan increased awareness by 15% and opinion by 24% reversing declines
• 2007 marketing strategy resulted in a 12% increase in market share and 20% revenue growth
• Increased female share 35% (7.1 to 9.6) in 9 months by developing a targeted strategy

Testimonials

“Lori is a proactive leader. She develops consumer insights leveraging available customer research/data to build effective strategies and tactics. Lori is well connected digitally and brings a wealth of new ideas to the table. Importantly, she is able to bring good ideas to life, get them executed, and generate positive business results. Lori is driven and passionate about her work. Her ability to read the organization and make positive suggestions for change/improvements is a big plus. Lori was a tremendous asset to Saturn and GM – we miss her.” - Dan Keller, GM Marketing Director

“I had the distinct pleasure of working with Lori for years — helping her craft 1- and 3-year strategic business plans for Saturn. Lori posseses a unique ability to look at an entity’s marketing planning through the eyes of its customers –helping to ensure that everything the brand stands for (and delivers) is aligned with its customers’ wants and needs. She’s a dedicated employee, colleague and manager who is willing to spend countless hours ensuring that a brand’s strategy and tactical executions deliver what’s expected of it.” - Eric Gasiorowski, Carlson Marketing

“Lori and I worked together for 2.5 years while she was my client on the Saturn account. Lori was a fabulous client to work with, as she always saw the big picture and didn’t get caught up in the little details. She would ask questions that made you think about things in a different way and she wasn’t afraid to try something new in an attempt to gain new learnings. Lori was refreshing in the sense that she was always trying to do what was best for the greater good of Saturn and wasn’t focused on just advancing her primary area of responsibilty. Lori was excellent in the research area of the business and used it to help guide decision-making as well as to test theories. Lori was a great client and I’m very happy that I was able to not only work with her, but also learn from her as well.” - Shannon Carrier, Starcom MediaVest Group

“Lori’s work is always outstanding. Working collaboratively with both her peers and many different clients, Lori consistently identifies new ways to provide unique consumer insight. Lori has the rare ability to develop creative and elegantly simple solutions to complex problems. I highly recommend Lori’s work.” - Jim Dolot, GM Vehicle Line Director